Playboi Carti, born Jordan Terrell Carter on September 13, 1995, in Atlanta, Georgia, has emerged as a distinctive voice in contemporary hip-hop. His innovative approach and unique style have garnered a dedicated fan base and significant critical acclaim.
Early Life and Career Beginnings
Growing up in Atlanta, Carti was influenced by a diverse range of artists, including Prince, Michael Jackson, R. Kelly, Lil Jon, Gucci Mane, and Jeezy. He began rapping during his high school years under the moniker Sir Cartier, achieving local success and building an online following. At 17, he released his mixtape "Young Mi$fit." Around 2013, he adopted the stage name Playboi Carti and, in 2014, signed with Awful Records, an underground label led by rapper Father.
Breakthrough and Debut Mixtape
Carti's relocation to New York marked a turning point in his career. In 2016, he signed with ASAP Mob's label AWGE, in collaboration with Interscope Records, where he connected with ASAP Rocky. His eponymous debut mixtape, released in 2017, peaked at number 12 on the US Billboard 200 and featured hit singles like "Magnolia" and "Woke Up Like This" (featuring Lil Uzi Vert), both charting on the Billboard Hot 100.
Studio Albums and Artistic Evolution
Carti's debut studio album, "Die Lit," released in 2018, reached number three on the Billboard 200, solidifying his position in the rap industry. After a two-year hiatus, he released "Whole Lotta Red" in 2020, which debuted at number one on the Billboard 200 and received critical acclaim. Rolling Stone and The Washington Post recognized it among the best albums of 2020, with Rolling Stone including it in their list of the "200 Greatest Hip-Hop Albums of All Time."
Recent Developments and "MUSIC" Album
In 2024, Carti was featured on the single "Carnival" by ¥$, marking his first number-one single on the Billboard Hot 100. He also founded the record label and rap collective Opium, signing Atlanta-based rappers like Ken Carson and Destroy Lonely, as well as the trap duo Homixide Gang. Anticipation built for his third studio album, initially titled "I Am Music," with fans eagerly awaiting its release.
On March 14, 2025, Playboi Carti released his long-awaited third album, "MUSIC." The 30-track project showcases his evolution over the past decade, blending elements of trap, EDM, and rage-rap, reflecting his Atlanta roots and creative restlessness. The album features high-profile collaborations with artists like Kendrick Lamar, The Weeknd, Future, and Travis Scott, adding depth and variety to the project.
Code: PK65Critical Reception and Controversies
Critically, "MUSIC" has been lauded for its boldness and innovation. The Guardian described it as a potential classic in the trap genre, highlighting its exploration of diverse soundscapes and Carti's unique vocal delivery. However, the album has also faced criticism for its chaotic and sometimes unfocused nature, with some lyrics being deemed problematic. Despite these critiques, it captures the essence of Carti's character and artistic vision.
The album's release was not without controversy. Kanye West publicly criticized Carti for attempting to collaborate with his daughter, North West, leading to tensions between the artists. Additionally, fans have expressed concerns over the alleged use of AI in the album's production, raising questions about authenticity in modern music creation.
Conclusion
Playboi Carti's journey from Atlanta's underground scene to mainstream success is a testament to his innovative spirit and willingness to push musical boundaries. With "MUSIC," he continues to challenge conventions, solidifying his place as a significant figure in contemporary hip-hop.